Despite the rise of social media and new marketing techniques, email marketing remains one of the most essential components of successful content marketing. Email consistently delivers high return on investment, indicating consumers are engaged with well designed email content such as newsletter writing service. Thanks to the ubiquity of email as a technology, as well as advancements in email marketing automation technology, it’s easier than ever to reach vast amounts of people with email newsletter writing campaigns. At the same time, recipients can be segmented based on demographic information, including age, gender, job title and more, so you can drill down to your target audience even while reaching out to a huge number of people.

Lead generation content marketing assets may be essential to capturing individuals’ personal details, but acquiring a lead is only the first step in the process. You must then nurture leads to help them through the sales funnel from general brand awareness to making a purchase. Email newsletter writing allows you to accomplish this, keeping your brand and its value proposition top of mind for consumers without overwhelming them with overtly promotional content or sales pitches. Instead, through email newsletter writing, you can highlight your expertise, demonstrate your trustworthiness and subtly accentuate your products and services.